A company building the YouTube of virtual reality music highlights the biggest issue with VR

LONDON — Imagine watching a rock concert from the very front of the stage, a hairs-width from the singer, in front of 10,000 screaming fans. It’s not just the best seat in the house, it’s totally impossible.

But that what MelodyVR is building — a virtual reality (VR) platform that lets you watch concerts from the “unobtainable seat in the house,” right on stage, up close and extremely personal.

In reality though, it doesn’t work like that. In the British company’s Camden, North London offices in August, I tried the tech out for myself. Faces were blurry, details indistinct, pixels noticeable. It felt like I was watching everything through a gauze screen.

None of this is MelodyVR’s fault. Instead, it’s a clear illustration of one of the key problems facing virtual reality businesses right now: VR headsets still just aren’t up to scratch.

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