Technology advancements are disrupting the way enterprises connect with their customers. The retail industry has been at the forefront when it comes to experimenting with emerging technologies to build delightful customer experiences.
Augmented Reality and Virtual Reality are the buzzwords in today’s tech-world. Retailers are leveraging these new-age technologies to revolutionise the way they connect and engage with the new-age buyers.
With AR and VR, in-store and online customer experiences are merging:
Brick and mortar stores are still the preferred medium of shopping. The primary reason behind this is, that in-store shopping allows buyers to touch and feel the products and bring them home immediately. Online platforms lack in providing customers with the thrill they get while shopping in a physical store.
Most e-commerce brands are offering one-day delivery options, to woo today’s impatient shoppers. But, online platforms still cannot match the in-store shopping experience without giving buyers an option to touch and feel the actual product.
Retailers are looking forward to technologies like Augmented Reality and Virtual Reality to bridge this gap. It is projected that retail industry’s investment in AR/VR will touch around $30 Billion by 2020. Retailers are using these technologies to improve both online and in-store shopping experiences for customers.
Let’s take a look at some interesting ways retail brands across the globe are using AR and VR technologies to create exciting and delightful customer experiences.