Game of Thrones rolls out AR camera effect on Facebook

Ahead of its season 7 finale, Game of Thrones (GOT) have rolled out an augmented reality (AR) camera effect exclusively on Facebook.

Fans can transform themselves into Night Kings, a character in GOT who turns dead, alive by his touch, through the AR effect.

The creatives are conceptualized by visual effects studio The Mill

Fans need to update their Facebook app, tap the camera icon on the top left and swipe right now to turn themselves into the Night King. They can also open the camera app and click the mask icon to access the effect.

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