Exploring an ancient land through a futuristic lens

As virtual and augmented reality technologies continue to revolutionize human perception, the industry’s innovators are eager to connect people to formerly inaccessible times and places.

“We’re treating entertainment like experiences,” Cliff Plumer, a San Francisco-based entertainment industry veteran, told The Jerusalem Post earlier this week. “The other area I’m very passionate about is education – being able to create experiences for people to learn about places and be immersed in cultures they can only read about or potentially see in a film.”

Plumer, who serves as CEO of The Void, a virtual reality- based immersive entertainment company headquartered in San Francisco, was in Israel this week with 50 leading influencers in the virtual and augmented reality spheres. They participated in “Beyond REALITY,” a tour organized by the Charles and Lynn Schusterman Family Foundation to showcase “Israel’s most sacred and storied sites” as well as introduce the country’s leading AR/VR (augmented and virtual reality) professionals.

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