Apple to offer Augmented Reality App and Partners With Ikea

Since the news of Apple incorporating Augmented Reality (AR) to mobile operating system started doing the rounds, excitement levels have gone up. Until the Apple product named ARKit hits the market, Hola, an app developed by a VR/AR company called 8i, will hog the limelight. Hola helps the user place ‘holograms’ in their world.

Technology company Apple and furniture store chain Ikea are collaborating on augmented reality that should be revealed in the fall. The app should give customers the opportunity to see how their purchase fits their own interior.
New collections first in the app

Apple and Ikea are highly ambitious, because they say this will become the world’s largest AR app. “This will be the first augmented reality app that will enable you to make buying decisions”, leader of digital transformation at IKEA Systems, Michael Valsgaard, said.

It will not yet be possible to buy through the app, but Valsgaard did say the app will have that functionality later on. “Ideally, you could put a sofa in your home with the help of the app, and then with one click add it in the shopping cart on the e-commerce site.”

The app will be released later in the year and will have 500 to 600 products. It will also be pivotal to future product launches, which will appear in the app first.

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