The AR tool will enable visitors to view WSS’ latest products and systems from both inside and out. Visitors can download a reader app to their phones and scan a printed image to unlock the AR system.
The WSS AR project was developed in conjunction with Austrian technology company Imagination Computer Serv. Using their “Magic Lens” software.
“AR helps us illustrate what really makes our maritime specific solutions portfolio tick and we believe it will change how and why customers make their purchasing decisions,” said Kjell Andre Engen, evp marine products for WSS.