Why virtual reality developers think AR is going to be bigger than VR

Virtual reality has taken the tech world by storm, but there is a growing consensus among experts that augmented reality has even more potential. The assertion that AR will become the more ubiquitous of the two fields was popular among VR and AR developers attending Unity’s Vision VR and AR summit in Los Angeles earlier this month.

Augmented reality comprises a wide variety of technologies and experiences, from the creatures floating around your smartphone camera image in Pokémon Go to the work enterprising developers are doing with Microsoft’s head-mounted HoloLens. Where virtual reality obfuscates the real world to create digital spaces, AR encompasses and includes the real world. It lays virtual images over real ones, creating the potential for experiences that are very different from those possible in VR.

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