Amazon Hints at Plans to Build Apps for Augmented Reality Headsets


Amazon Studios has plans to build apps for augmented and mixed reality headsets, if a recent job offer is any indication. The unit’s still-unannounced plans to produce and distribute immersive content for headsets increasingly seems to focus on augmented reality (AR) and mixed reality.

Amazon Studios recently began to advertise a job offering for a “Mixed Reality Producer” who will be tasked with building “customer facing VR and AR applications across multiple platforms.” Mixed reality is being used as a catch-all name for technologies that offer immersion similar to a virtual reality headset as well as the ability to integrate real-world imagery.

The job offer mentions a number of VR headsets, including Daydream, Oculus, Vive, and PlayStation VR as possible targets for such apps. It does not specify which augmented reality headsets. Oh, by the way, Netflix is also to Build App for Microsoft’s HoloLens Augmented Reality Headset…

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