The augmented reality gold rush is afoot


Who will be the Pixar of AR? Someone oughta be rounding up Hollywood special effects engineers and animated character designers to build an augmented reality content startup.

This week’s launch of Facebook’s Camera Effects platform means there are suddenly 1.8 billion people waiting to be entertained by digital overlays on the real world. And now, startups won’t have to grow a user base from scratch, make people recreate their social graph, establish a place to share the content they capture or develop much of the underlying object recognition and spatial perception technology.

Read More: https://techcrunch.com/2017/04/21/who-will-be-the-pixar-of-ar/

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