With the launch of the 10th anniversary iPhone 8 just months away, Apple Inc.
investors are anticipating the integration of new augmented reality technology into the landmark iPhone device. While the next step in AR will likely be integration with smart phones, Loup Ventures analyst Andrew Murphy expects augmented and virtual reality will eventually replace smartphones completely.
Beyond Reality. CEO Mark Zuckerberg explained the trend away from physical devices in a recent interview following Facebook’s F8 conference.
“Think about how many of the things you use [that] don’t actually need to be physical. You want to play a board game? You snap your fingers, and here’s the board game. You want to watch TV? You don’t need a physical hardware TV, you buy a one-dollar app ‘TV’ and put it on the wall,” Zuckerberg said.