The Next Generation Of iPhone Will Support Augmented Reality – Is Retail Ready?

Since the early days of e-commerce, one of the major challenges has been recreating the ‘touch and feel’ experience in the online world. We have come a long way from selling hard goods like books and electronics online, to soft goods like apparel and accessories.

Yet, it feels like we are not there yet, but fortunately, we are now on the precipice of fundamentally changing the way consumers shop via their smartphones and tablets. Using a powerful technology known as augmented reality, consumers can now “touch” – or at least realistically visualize in 3D – products in real life environments without leaving the comfort of their home…

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