These days, shopping often involves an Internet connection and a laptop or smartphone. However, businesses are now trying to use new technology, such as 3D printing and augmented reality, to bring customers back into stores.
At the recent National Retail Federation show in New York City, many companies demonstrated these new technologies. One, the computer company Intel, is experimenting with 3D printing. It is using the Mach 2XS commercial printer.
Instead of printing words on paper, the Mach 2XS prints clothes. For example, it uses thread to print out a sweater. It prints the sweater out row by row, until it is fully formed.
Ryan Parker is the general manager of Responsive Retail at Intel. He says the 3D printers print out clothing, made just for the individual in size and style, in about 45 minutes.