Baidu Opens Augmented Reality Lab, Begins Integrating AR into Search

Chinese search giant Baidu is looking to further entrench itself in the world of augmented reality, announcing today that it is establishing an AR lab to research and build experiences that more tightly integrate the digital experiences we have on our devices with the world around us.

The institution is the fourth such lab to be established under the Baidu Research division, joining the company’s Big Data Lab, Silicon Valley Lab and the Institute of Deep Learning, which the AR Lab is spinning out from. In September, the company unveiled a $200 million venture fund focused on making investments in companies focusing on artificial intelligence and augmented reality.

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